Muse started creating a line lip colors when we were discouraged by the lack of safe, affordable colors available for women of color. As a diverse group of women ourselves, we experienced going to high end beauty chain stores, shopping for hours for the perfect lip color, only to go to the checkout counter to pay over $20 for a travel size lip color. Often times we turn to local neighborhood beauty supply stores, who may not always offer safe options, though they offer inexpensive choices. Muse Cosmetics offers both safe and affordable lip color that you can be proud of. Our newly vegan, gluten, paraben, and cruelty free formula is unique and available today. Not sure what lip color is for you. Try on our lipstick using Muse virtual mirror today.